New Delhi: The Central Cottage Industries Emporium (CCIE), a public sector undertaking under Ministry of Textiles and Government of India tied up with Amazon India to offer products of skilled artisans on Amazon marketplace. CCIE which began as an endeavor to preserve the traditional craftsmanship and excellence of skill as a part of national heritage, offers authentic handloom and handicraft products.
Through this alliance, CCIE products ranging from silk sarees, cotton sarees, bedsheets, artwork & metal craft will now be available to Amazon India customers across the country ,the company said in a statement.
“CCIE has been instrumental in creating traditional handicrafts and handlooms into high fashion goods to suit the current customer taste while retaining the basic ethnic values. We are happy to partner with Amazon India as it will provide the skilled artisans and weavers with the opportunity to embrace online selling, reach out to millions of Amazon customers in the country and maximize profit,” said Pramod Nagpal, Managing Director, CCIE.
Amazon India, over the course of one year, has partnered with various government bodies under the Kala Haat program like DC Handloom, Ministry of Textiles, The Tribal Cooperative Marketing Development of India (TRIFED), Government of Telangana, Government of Nagaland and National Skill Development Corporation (NSDC), Gujarat Tribal Development Department, Uttar Pradesh’s Khadi & Village Industries Board to supplement the efforts of the government to uplift artisans & SMEs across the country.
“This launch allows us to make a difference in the lives of the artisans and weavers associated with CCIE and it is aligned with the Government’s ‘Make in India’ and ‘Digital India’ initiatives. We are very excited to partner with CCIE and offer the artisans and weavers the most comprehensive suite of seller services and requisite tools in their new digital journey,” said Gopal Pillai, Director & GM, Seller Services, Amazon India.
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