Request for Expression of Interest for selection of an agency for developing IEC Strategy and Implementation Plan for the Nai Manzil – Education and Skills Training for Minorities

New Delhi : The Ministry of Minority Affairs (MoMA), through the Government of India, has received financing from the World Bank towards the cost of the NAI MANZIL – EDUCATION AND SKILLS TRAINING FOR MINORITIES PROJECT(Project # P156363), and intends to apply part of the proceeds toward consulting services for this assignment.

The consulting services (“Services”) are for “SELECTION OF AN AGENCY FOR DEVELOPING IEC STRATEGY AND IMPLEMENTATION PLAN FOR THE NAI MANZIL – EDUCATION AND SKILLS TRAINING FOR MINORITIES PROJECT”and require requisite experience and capabilities in Information, Education and Communication related to multiple domains such as Education, Skills Training, and Minority Groups. Details of the assignment are provided in Terms of Reference ( Click Here ), uploaded at www.minorityaffairs.gov.in All updates regarding the procurement will be available on the website only.

The objective of the assignment:
In order to achieve Nai Manzil project objectives, MoMA proposes to select an independent and external agency with the requisite skills and proven experience to develop an IEC strategy and implementation plan for the Nai Manzil scheme.

Contract Period:
The selected agency will initially be offered a Contract for a period of one (1) year; renewal for any additional period is subject to satisfactory performance in the initial contract period and further requirements (if any) by Nai Manzil – MoMA.

The scope of services will include (details given in the Terms of Reference (Click Here ) , uploaded at www.minorityaffairs.gov.in ):

  • Building a comprehensive IEC Strategy
  • Brand Building and Brand Promotion
  • Documentation and developing creatives/designs for all IEC activities
  • Conducting Promotional Events, Workshops and Road Shows
  • Printed IEC and promotional Material
  • Copy editing Creative Design
  • Audio and Video Spots

MoMA now invites eligible consulting firms (Consultants) to indicate their interest in providing these services. Interested Consultants should provide information demonstrating that they have the required qualifications, skills, expertise, and experience to perform the desired services.

Shortlisting Criteria:
The Expression of Interest should include the following information, which will form part of the short-listing criteria (please provide the information in annexure 1).

  • The firm should be in business for at least the last 5 years holding a valid Permanent Account Number (PAN)/TAN and GST Registration Number.
  • The agency should have an average annual turnover of Rs. 3 Crore or above for the past 3 financial years (2014 – 2015; 2015 – 2016; 2016 – 2017).
  • Evidence of the firm’s experience with similar types of requisite experience and capabilities in developing IEC strategy and its implementation in related domains under externally-aided projects in India (at least 2 such projects in last 3 years).
  • Proven ability to work closely with Government Departments and coordinate with diverse government, non-governmental, and quasi-governmental agencies.
  • Availability of qualified experts in fields relevant to lead the proposed work.
  • The agency should not have any unsatisfactory track record resulting in adverse action taken by any Government in India (an undertaking must be submitted).

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank’s Guidelines: Selection and Employment of Consultants [under IBRD Loans and IDA Credits & Grants] by World Bank Borrowers[January 2011, revised July 2014] (“Consultant Guidelines”), setting forth the World Bank’s policy on conflict of interest.

Consultants may associate with other firms in the form of a joint venture or a sub-consultancy to enhance their technical qualifications. The submission should clearly state the type of association, including whether it is a joint venture or a sub-consultancy.

The final selection of the Consultant for developing the IEC strategy and implementation plan for the Nai Manzil scheme will be in accordance with the Quality and Cost-Based Selection(QCBS) method set out in the Consultant Guidelines.

Interested Consultants may obtain further information at the address below during office hours i.e., 10.00 to 17.00 hours on all working days.

Expressions of Interest must be delivered in written form and should include the firm’s demonstrated capacity to provide the required expertise. Expressions of Interest must be delivered to the address below through registered post/speed post/courier/by hand as hard copy and CD latest by 31st May 2018 till 1700 hours.

Address for Communication
Under Secretary (NM),
Ministry of Minority Affairs,
11th Floor, Pt. Deendayal Antyodaya Bhawan, CGO Complex,
Lodhi Road, New Delhi.
Tele: 011-24364310