New Delhi : Water and housing products maker LIXIL on Thursday launched project “Nadee”, a flagship community and skill development platform,enabled digitally that empowers plumbers in with training and economic opportunities.
Project Nadee is designed to create an ecosystem that uplifts the livelihoods of the plumber community in India by empowering them with the requisite skills and training, and certifying them to create employment opportunities and get more youth into the trade.
Under Project Nadee, LIXIL aims to upskill and certify 20,000 plumbing technicians as commercially licensed plumbers along and in compliance with the relevant qualification standards certifications as approved by IL&FS Skills Development Corporation Limited.
This project aims to transform the industry in a 360 degree way.This is in line with LIXIL’s aim of transforming the end-to-end home solution experience to make it easy, enjoyable and of true value to the consumer, a company statement said.
With Project Nadee, LIXIL is taking the lead in creating a digitally enabled industry platform to solve for a large problem that has the potential to hinder industry growth if not resolved.
Being a leader in the industry, LIXIL is best placed to address this issue as it can influence the entire value chain towards this purpose.
Drawing on its strong Japanese heritage, world-leading technology and differentiated brand portfolio, LIXIL aims to capture 15-20 per cent share of the sanitaryware market in India leistering its clear leadership of the premium fittings market in India.
Across its businesses and brands, LIXIL is focusing on giving consumers end- to-end solutions and transforming their home experience.
LIXIL, which has major brands such as GROHE, American Standard and INAX in its Water Technology portfolio, has plans to leverage its multi-category, multi-brand strength to offer the best Japanese technology to the discerning Indian consumers.
With design and technology at the core, LIXIL plans to offer differentiated products to fulfil the lifestyle aspirations of its consumers in India.
Commenting on the India opportunity, LIXIL Group Corporation, President Kinya Seto said, “India is a priority market for LIXIL and presents tremendous opportunities for our growth. Our combined strengths of Japanese heritage, world-leading technology and consumer centricity, position us well to succeed in the Indian market. We will continue to invest strategically in our business here to offer pioneering water and housing products that solve every day, real-life challenges.”
With a strong focus on consolidating its business in India and its support to national priorities, LIXIL recently invested Rs 400 crore in its 45-acre state of the art ceramic ware facility – LIXIL India Sanitarywares Pvt. Ltd., in Andhra Pradesh. This facility will not only enhance LIXIL’s support to the Government’s ‘Make in India’ initiative but also generate employment opportunities for more than 400 individuals in the state.
LIXIL has also set up a new entity India- LIXIL Windows System (LWS) for its windows business. LWS plans to offer a full bundle of solutions to every segment (retail and project) of the market. This hybrid platform ensures consistency and reliability of quality far ahead of the existing industry standards.
Note: News shared for public awareness with reference from the information provided at online news portals.
