New Delhi : Skill India mission under the aegis of Ministry of Skill Development & Entrepreneurship (MSDE), on Tuesday launched a mass media campaign – ‘Fark Dikh Raha Hai’.
The campaign aims to mobilize large number of people under its flagship programs and initiatives including PMKVY, Apprenticeship Training (NAPS) and Industrial Training Institutes (ITIs).
The campaign, a series of three ad films, was commissioned by National Skill Development Corporation (NSDC) through a leading advertising agency McCann, in close coordination with MSDE.
Speaking on the launch of the campaign, MSDE Joint Secretary Rajesh Agarwal said, “Skill India has been making steady progress towards transforming India as the ‘human resource capital’ of the world.”
Over the last three years, various skill development initiatives and policy driven accelerators have helped Indian youth to enhance their skills and stay job-relevant keeping in mind the advent of technology and new age skills that the market place needs today, he added.
“Through this campaign, we aim to motivate youth to acquire a skill of their choice and contribute significantly towards the building of New India,” Mr Agarwal said.
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