New Delhi : In a major boost to the hair care industries and barbers, the Delhi government on Sunday approved the constitution of Delhi Kesh Kala Board that will look after needs and welfare of the hair care market.
The move came in view to revive and promote the traditional art of hair grooming and salon and to encourage people engaged in the profession to adopt the latest technologies and techniques in the field.
The Arvind Kejriwal government in Delhi claims that the Delhi Kesh Kala Board will promote the heritage of hair grooming by formulating and implementing welfare measures for the barbers and providing them with advanced training and financial assistance.
According to the Delhi government, the hair care industry has witnessed a few significant technological solutions fueling its growth across markets. The industry players have focused on innovation to introduce best-in-class solutions.
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The global haircare market is expected to reach $105.3 billion (Rs 7, 33, 28 2.87 crore) by 2024, while the unofficial estimates peg the India hair care industry at Rs. 22,500 crore.
Delhi Minister Rajendra Pal Gautam told India Today TV that there is a three-level committee being constituted for Delhi Kesh Kala Board. These committees shall assist in the formulation of policies and schemes. However, they shall not be entitled to any office or remuneration.
The three-level committee is formulated at the state level, district level and sub-divisional level.
At the State level, the board will consist of five members including a chairperson and vice-chairperson.
There will be a member-secretary of the board who will be appointed by the government of Delhi. The members of the board will be chosen among the serving or retired officers who will not be at the rank of deputy secretary.
At the district level and sub-divisional level, the committee will have a chairperson and three other members.
All the three committees will set up skill development facilities in hair grooming, salon and other related activities, for the professionals.
The committees will also advise on the modern hair care techniques and organise awareness campaigns for promotion of the art of hair grooming.
As per the Delhi government, demand for hair care products is increasing in both rural and urban markets leading to rising opportunity throughout India.
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Consumers in urban areas spend three times as much on hair care products as those in rural areas providing significant scope for brands to grow in the hinterlands.
However, lack of skilled hairstylists, high attrition rates of staff, lack of financing and bank funding are some of the factors that are restraining the industry.
The Delhi government has also explained why there is a capital need for the Delhi Kesh Kala Board. Here are some pointers:
1. An important challenge for the hair care industry is the need for professionally qualified personnel. This service sector offers great scope for employment and entrepreneurship and thus is one of the areas where government directions assistance and encouragement are required.
It is necessary to learn about the market and make use of changing conditions like the internet, e-commerce, different business models etc. Skill development and vocational training in hair care need to be geared up.
2. The profession of hair-cutting has traditionally been adopted by the barber community which has been classified as a backward class. Introduction of advanced scientific techniques in the hair-cutting and grooming industry has led people from all walks of life to enter this industry.
Besides, the Barber community has not been able to adopt these new capital intensive technologies and have thereby remained largely un-benefitted from the spurt in the growth of this industry. They lack the advanced skills and infrastructure that have now become the new normal in the industry and have no affordable means to upgrade their skills.
3. It is the government’s responsibility to protect the interest of the citizens of different communities and provide them with ample opportunities by way of upgrading their employability skills. The Barber community which has not been able to reap benefits of the phenomenal growth in the hair cutting or grooming industry needs to be supported by the government. They need to be provided with adequate training on the latest technology prevailing in the industry and even require financial assistance for self employability.
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